"CCI is an audio visual production company specializing in television and new media and dedicated to quality."
Making Great Presentations


Presentations aren't just content anymore. They now have flashy audio/video effects. We sit in the audience and watch spectacular presentations using PowerPoint, Director, and coordinated slides. The explosion of exciting new A/V technology has made a wide range of special effects generally available to presenters. Many businesses, coaching sales teams, and executives are using AV as an effective platform. Here are some tips to make sure your presentation is a memory your audience won't forget.

First, decide what you want to say. Make sure your presentation isn't so complicated people can't really grasp it. Personal communication is lost. Start by answering the audience's basic question, "Why should I care about your subject?" Turn data, which can be boring, into exciting pictures of what will change the listener's life or business. Help them make the decision your presentation is designed to promote. What are your points of wisdom? How can you illustrate these points best?

You need to connect with your audience emotionally as well as intellectually. Look at the people you're talking to, not at your notes. Keep the type on your slides to a minimum and make sure it is in a readable font. Your audience is there to listen to your stories, not read them. Relate your stories to the needs and interests of your audience. For example, if you're talking to salespeople, tell stories about how your satisfied clients have used your product or service. Use their comments as exciting and vivid dialogue in your story. Remember, everyone resists a sales presentation, but few can resist a good story.

Think about any possible distractions, such as sound effects. Also, save handouts for the end of your presentation.

The use of A/V during a presentation can be essential. Misuse of technology can turn speakers into readers of captions for slides. Your speech should be supported by PowerPoint for added illustrations. It is very important to take a look at the room before you give the presentation. Consider the following: lighting, room temperature (you donít want your audience focusing on how cold or hot it is in the room), visibility (make sure no one has an obstructed view), and any windows or doors (make sure there are no distractions). You must also consider using a laptop or a high end LCD projector from an A/V company. And make sure you give yourself plenty of time for setup and learning equipment. Here are some other points to remember when it comes to A/V for a presentation:

* Make sure everyone can hear the presentation. For example, if people are sitting around a conference table, then you voice is just fine, but if it is a large room full of people, a PA system may be needed.

* If you use a microphone, remember it does not have to be close to your face. People should see your face and expressions clearly. You should also consider using a wireless or lavalier microphone (this will allow you to be hands-free).

* Test the microphone before you use it. Make sure you are comfortable with the sound levels.

* Do you need a small or large screen or several screens? This will ensure everyone can see your presentation.

* And think about using a laser pointers to call attention to a particular subject

In the end, your message and the power of persuasion will depend on creating exciting pictures. Remember; use your unique stories to stimulate your audience. And use audio/visual technology as a valuable support. Use it like it was designed to be used - to enhance your message, not to eclipse it.

Consider hiring an A/V company to help you, that way you can concentrate on your presentation and performance. You can contact the A/V rental department at CCI by calling (321) 783-5232 and ask for A/V Rentals Manger, Anthony Hight.